The American Foundation for Surgery of the Hand (AFSH), a non-profit created by the American Society for Surgery of the Hand (ASSH), aims to improve care for hand and upper extremity disorders through it’s four pillars: research, education, outreach, and practice.

To support this mission, I helped develop a digital, video-focused awareness/fundraising campaign highlighting each of these four pillars.

The campaign launched at the 2024 ASSH Annual Meeting with the “Four Pillar Compilation” video shown to thousands of attendees. These videos will be used across social, email, and web platforms to raise awareness and drive donations to the AFSH.

I produced, filmed, edited, developed all the motion graphics, and distributed these videos while traveling globally to capture authentic visuals.

Only select videos are highlighted below, but the campaign will use a total of 20 to 30 videos.