Client: Loyola Medicine (Loyola University Health System)

When Loyola Medicine partnered with Palos Health to expand services in Chicago’s southwest suburbs, I led the pre-production process for a video commercial used across paid digital and social media ads to help display all of the physicians, surgeons, services, and specialities Loyola was brining to this new market.

I developed the script, shot list, shooting schedule, scouted locations, and conducted interviews with Loyola leaders, all of which expedited collaboration with the vendor and completed pre-production quicker.

Throughout filming, I worked closely with the directors to ensure the commercial aligned with the original vision and brand messaging. In post-production, I collaborated with editors and oversaw the campaign distribution strategy, successfully driving awareness for Loyola’s new services and physicians in the market.

While the Loyola and Palos partnership ultimately did not last, the commercials were highly successful in raising Loyola’s profile in the area, attracting new patients to the location, and laying the groundwork for a new clinic Loyola opened in the region after the partnership ended.

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Below is the original A/V script developed during internal pre-production for this commercial.